Justin Bieber continues to innovate. The Canadian icon recently teased his new brand SKYLRK on Instagram.

Offering a glimpse into what seems to be his latest venture encompassing fashion, footwear, and accessories, Bieber is channeling his alter ego for this initiative. In 2018, he posted a picture with Bella Thorne captioned, “Meet SKYLARK TYLARK (my alter ego) FT @bellathorne.” The brand is believed to have been established in 2023 in collaboration with Neima Khaila, the founder of Pink Dolphin. Among his teaser posts, Bieber shared a newspaper article featuring himself and Finn Rush-Taylor, a 3D design consultant with experience working with major brands like PUMA and Crocs, who seems to be contributing to Bieber’s branding and product designs.

Bieber also seems to reflect on progress in a new AI-generated promotional video for SKYLRK. The video showcases an AI version of Bieber riding a scooter to an abandoned house, where he wanders to the pool and reminisces about his previous brand Drew House. Eager to move forward, he sets the house ablaze before kissing the AI version of his wife. As they depart the burning structure with their newborn in a stroller, the scene transforms into lush landscapes, symbolizing a fresh start for Justin Bieber. SKYLRK signifies new beginnings as he embraces his role as a father and husband.

While details are still emerging, Bieber has revealed a selection of vibrant hoodies, beanies, chunky sandals, sunglasses, phone cases, and more, all adorned with the new SKYLRK branding, hinting at what’s ahead. Recently, he has been spotted wearing items from his collection, including sunglasses and hoodies. Currently, the SKYLRK website invites interested individuals to enter their name, email, and phone number for updates on new drops. Bieber has also encouraged his followers to follow the SKYLRK Instagram page for more information. Stay tuned for further updates.

Hypebeast Fashion Source: https://hypebeast.com/2025/4/justin-bieber-new-streetwear-fashion-footwear-brand-skylrk-teased-news Hypebeast is one of the leading online destination for men’s contemporary fashion and streetwear media.