Shopify’s built-in B2B gives each wholesale account its own catalog only on Plus, at $3,650 CAD a month on a one-year term (checked October 2026). A Shopify wholesale app can add account pricing to cheaper plans, for a monthly app fee.
Syndicate builds wholesale fashion suppliers and distributors their own online stores, so we have a stake in what you choose. We’ve set out Shopify’s prices, and the apps’ prices, the way they publish them.
Why do brands look for a Shopify wholesale app?
Most already sell retail on Shopify and want wholesale in the same place. Maybe a few approved buyers need wholesale prices. Maybe one account pays less than the rest. Or new buyers need a sign-up form you approve.
- Two prices for one product. Retail shoppers see retail. Approved buyers should see wholesale.
- Different deals by account. The department store pays less than the boutique.
- Sign-ups to approve. Someone checks each new buyer before they see prices.
What does Shopify’s built-in B2B do on each plan?
B2B features are on every Shopify plan, but a catalog per company is on Plus only, according to Shopify B2B plan features, checked October 8, 2026.
| Plan | Monthly price (CAD) | B2B catalogs | Catalog per company |
|---|---|---|---|
| Plus | $3,650 on a one-year term; $3,400 on a three-year term | Unlimited | Yes |
| Advanced | $389, billed yearly | Up to 3, shared by market | No |
| Grow | $99, billed yearly | Up to 3, shared by market | No |
| Basic | $37, billed yearly | Up to 3, shared by market | No |
Every plan includes companies, net terms, quantity rules and quantity price breaks. Deposits and partial payments are Plus only. The three catalogs are a total across every B2B market, not three per market. For what they can do, see whether you need Shopify Plus for B2B.
What does a Shopify wholesale app add?
An app adds wholesale pricing rules, sign-up forms and, on some plans, prices per customer. The Shopify App Store wholesale category, checked October 8, 2026, lists BSS B2B Wholesale Pricing, SparkLayer B2B & Wholesale and Clay B2B Wholesale Pricing, each with a free plan. The table shows two apps with their plans: BSS B2B Wholesale Pricing, from BSS B2B Suite, and CC Wholesale B2B Pricing, from CartCoders.
| App | Plans (USD a month) | Prices per customer | Source |
|---|---|---|---|
| BSS B2B Wholesale Pricing | Free; Essential $29; Advanced $49; Platinum $99 | From Advanced; price lists per customer on Platinum | App Store listing, 4.9 from 1,186 reviews |
| CC Wholesale B2B Pricing | Free; Essential $14.99; Growth $29.99 | Not listed; pricing by customer tag | App Store listing, 5.0 from 13 reviews |
Read the plan details closely. BSS lists customer-specific pricing from Advanced, and custom price lists per customer only on Platinum.
What does an app cost next to Shopify Plus?
Take Grow with BSS Advanced. You’d pay $99 CAD for Grow plus $49 USD for the app each month, billed as listed. Plus costs $3,650 CAD a month on a one-year term. The app prices are in US dollars, so we haven’t added the two together.
The app route costs far less each month. The trade-off is two systems to keep in step: Shopify’s catalogs and the app’s price rules.
Which do you need: a wholesale app or Shopify Plus?
If your accounts fit three price groups, Shopify’s own B2B on Basic, Grow or Advanced may be enough. If each account needs its own prices, choose Plus, or a cheaper plan with an app that prices per customer.
Shopify does a lot well. You can start the store yourself, apps are easy to try, and retail and wholesale share one admin. Syndicate does the setup for you instead, in as little as 7–10 days once we have the information we need.
What does Syndicate build instead?
Syndicate’s team provides expertise specifically for fashion and eCommerce. We build a wholesale store you own, with prices set per wholesale customer included.
Next to Plus: $3,650 CAD a month for a store you don’t own vs from 500 CAD a month over one year for a store you do. After that year it’s paid off. An optional care plan for maintenance and support, from 500 CAD a month, no contract, comes after.
Every build includes research on up to 100 wholesale buyer leads. Every lead is vetted: we confirm it’s an active business, provide contact details, and set up their account on your store with you. Your current buyers can keep ordering the way they do now.
What does the research say about wholesale buyers and self-service?
In a survey of 646 B2B buyers in August and September 2025, Gartner found 67% would rather buy without talking to a sales rep (Gartner, March 9, 2026). It’s a cross-industry survey, and the full report is for Gartner clients only.
We checked these prices and plan details in October 2026. Vendors change these pages without notice, so confirm them at the linked sources before you decide.
Weighing Plus or an app against a store you’d own? Would it be a bad idea to see what that looks like with your own products? Book fifteen minutes or call 1-844-404-4796.
