What a fashion brand should check before choosing a wholesale platform, how the main options compare, and what they cost over time.
Wholesale eCommerce · Shopify, B2B and more
Reach buyers with an AI-powered B2B online store, built for wholesale fashion
Open your doors to more wholesale orders from buyers and sales reps.
Syndicate turns your linesheets into a centralized online store with no monthly subscription fees.
What we build
We build your wholesale eCommerce store and we find you new buyers
Researched, verified leads from our Canadian sales team
100% of our team is based in Canada. Syndicate will research, identify and contact these leads for your wholesale eCommerce store.
Old buyers can use it when and if they're ready
Keep your emails, PDFs and linesheets, and let your buyers continue shopping with you the usual way. Move them to the online store only when and if you want to.
Accurate pricing and product details from linesheets
Building your store with your linesheet / product knowledge PDFs minimizes mistakes with your product information, pricing, or sizing.
Optional support to both grow and maintain your store
Choose as much or as little support as you’d like with our optional care and growth plans.
Personalized Pricing
Put the right price list in front of each customer without separate files.
Each wholesale buyer logs in to an account set up with their own prices, so a boutique and a department store can shop the same collection and each see only what applies to them. Nobody on your team has to remember who gets which price when the order comes in.
Invite-only rollout
You choose when to invite!
Choose which of your products to discover online, and which ones can purchase online. Control which accounts get access and when, so you can start with the buyers most likely to use it and add others season by season. Your linesheets and email orders keep running the whole time, and nobody is pushed into a new process they didn’t ask for.
Online Shop
Make it easy to discover your products online.
Buyers ordering online always see your choice of current collection, instead of an outdated version of the linesheet they saved.
The online shop allows you to gather styles, sizes and colours in a single place you control. When a colour is dropped or a style is added mid-season, you can add it easily without reproducing your linesheets.
AI-Powered Product Photography
Use your linesheets or product knowledge PDFs to generate eCommerce photography for your wholesale eCommerce store.
What used to cost 10s of thousands of dollars in shooting, editing and studio space can now be done in an afternoon, for a fraction of the cost, with Syndicate. Generate photos of multiple styles at once, with patterns, features and fits that are true to your products.
Order Records
This turns an order into structured information, so nobody retypes it.
Buyers add styles, sizes and colours to a cart and check out themselves, and the order arrives complete, with every line in the same format as the last one. The marked-up PDF and the spreadsheet that needed reading and rekeying drop out of the process for every buyer who orders this way. An order history lets them re-order products, if applicable. When a style is selling in their store, the next order no longer depends on someone on your team being free to answer
Optional retail channel
Open consumer sales from the same catalogue when you decide to add it.
The products already in your wholesale store can also be sold to the public, with retail prices for shoppers and wholesale prices kept for your trade accounts. It can be switched on at launch or added later, once the wholesale side is running.
Syndicate vs. other popular solutions: how we compare on price and ownership
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- USD $10,000+ / rent per year forever As of 2026-2027, JOOR pricing is on a perpetual basis with no ownership, leads generation or dedicated support.
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- USD $2,300+ / rent per month forever Shopify Plus pricing is on a perpetual basis with no ownership, leads generation or dedicated support.
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- Starts at $15,000+, no specialization Other Agencies publish custom B2B development at $15,000 and up with no industry-specific approach.
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- CAD, with Syndicate eCommerce you own the store Starts at $500 / month financed for 1 year, and it belongs to you! Built by a team based 100% in Canada.
Market context
Unlike Shopify, Faire, or NuOrder, Syndicate builds you a store that belongs to you.
These are popular ways that wholesalers take orders today.
However, many fashion wholesalers still sell through PDF linesheets, emailed order forms, sales reps and trade shows. It works, it’s familiar to buyers, and it costs nothing extra in software. The cost is the manual work behind every order, and it grows with every account added.
No commissions, no platform fees, no monthly charges forever. A one-time or financed investment where Syndicate builds it and you own it.
| Feature | Syndicate ECommerce | Subscription platform | Build it yourself | Agency build |
|---|---|---|---|---|
| Someone builds it for you | Yes | Varies | No | Yes |
| You own the store itself | Yes | No | Varies | Yes |
| You keep the domain, data and logins | Yes | Varies | Yes | Yes |
| Runs without a monthly platform fee | Yes | No | No | Varies |
| Each wholesale account sees its own prices | Yes | Yes | Varies | Yes |
| Someone maintains it after launch | Yes | Yes | No | Varies |
| Your line is listed where retailers browse | No | Yes | No | No |
| Someone researches, calls and qualifies buyers for you | Yes | No | No | No |
When it starts
Why fashion brands start looking into selling online with platforms like Shopify B2B wholesale
It usually starts in season. The linesheet has gone out, orders are coming back by email in every possible format, and someone is retyping them into a spreadsheet at night. One buyer ordered from last season’s PDF. Another wants to reorder a style and is waiting on a reply.
The daily grind
See below: three problems B2B wholesale eCommerce stores are built to solve for your business
The problems rarely show up as one big failure. They show up as hours lost every week of the selling season. Are any of the issues mentioned below costing your business hours of unnecessary work, missed opportunities or lost revenue?
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- Reorders wait on a person. A buyer who wants more of a style has to email and wait, even when stock is sitting there.
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- Orders arrive in every format. Emails, marked-up PDFs and spreadsheets all have to be read, checked and retyped before anything ships.
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- Every account has its own price. Keeping the right price list in front of the right buyer is done by memory and separate files.
If nothing changes
What those problems are costing you
The cost shows up in time, errors and missed reorders
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- Missed out opportunities for easy sales The reorder a buyer would have placed at 10 p.m. if they could, quietly don't happen.
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- Growth becomes a staffing problem More accounts means more email, so adding buyers means adding people to process their orders.
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- Manual retyping for orders Every order that has to be retyped is a chance for a wrong size, colour or price to reach the warehouse.
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- Reduced Client Experience While older + current buyers might not care, mistakes cost margin and goodwill with new buyers who have other brands to choose from.
Reasons why Wholesale eCommerce might not work for you
We’ve outlined some of the common reasons why wholesale eCommerce might in fact not be a good fit for you.
- Probably not. It comes down to how your buyers like to buy, and most would rather do it themselves. Gartner’s March 2026 survey of 646 B2B buyers found 67% prefer buying without a sales rep, up from 61% the year before.
Who this is for
Fashion suppliers, brands, single-line and multi-line wholesalers
Syndicate Wholesale ECommerce is for owners and sales managers at fashion brands whose wholesale orders still arrive by email, phone or order form.
That typically means a catalogue that changes every season, pricing that differs from one account to the next, and a small team with nobody to build or maintain a website.
Some common questions and concerns
- No. The store is an additional way to buy. You can keep sending linesheets and taking email orders, and invite buyers to the store one at a time.
What you already watch
The numbers wholesale teams keep an eye on
A store should make these easier to see and easier to move. We don’t attach targets to them; your business sets those.
- Active wholesale accounts ordering each season.
- Reorder rate between seasons and mid-season.
- Average wholesale order value per account.
- Time to process an order from receipt to confirmation.
- Order errors caught after the order is placed.
- New accounts opened from outreach.
What we track
What we measure once the store is live
We track what the store can actually record, and we report it to you plainly. We don’t promise particular results in advance; the numbers are there so you can see what’s working.
- Orders placed through the store, recorded as orders purchases.
- Enquiries from the site, recorded when a form is sent, a call is started, an email link is clicked or a meeting is booked.
- Clicks on key calls to action, such as requesting wholesale access.
- Orders per wholesale account and outreach results, which we compile in a manual report rather than automatic tracking.
Why Syndicate
Own your wholesale store instead of renting one
With a subscription platform, you rent your sales channel. When we build your store, it’s yours: the site, the domain, the files and every login belong to you, and there’s no subscription to pay us to keep it. Your hosting stays in your name.
Some clients take the store and run it themselves. Others keep us on to maintain and grow it with the business. Either way, you work with the responsiveness of a web guy and the continuity of a company.
- A team behind $2M+ in eCommerce sales.
- Canadian team, based in Montreal, serving businesses since 2015.
- Same-day response, usually within the hour, seven days a week from 9 to 6 ET.
- No lock-in: no proprietary platform and no contract on monthly plans.
- Have quality, researched leads contacted to drive revenue through the store.
En savoir plus
What Shopify's built-in wholesale features do on each plan, what wholesale apps add and cost, and how to choose between them.
Five practical steps for wholesale brands before Black Friday, including a copy-ready Inventory Readiness Check email for your retailers.
A commission, a quote, two subscriptions and a build: the same year of wholesale orders, run through each way to sell.
The ways to give wholesale accounts different prices, what Shopify and BigCommerce require for each, and when price groups are enough.
What Faire charges, what reorders add up to, a simple test for whether it's paying off, and what brands use instead.
What a wholesale portal does, why some get ignored, and how to roll one out so your buyers actually use it.
What Shopify charges a Canadian fashion brand to sell wholesale, what the monthly fee leaves out, and how a store you own compares.
What JOOR and NuORDER publish, where the price figures come from, what users say, and what brands use instead.
The formula, the margin buyers expect, keystone and fashion multiples, and a worked example for one dress.
What a wholesale online store needs, what Shopify charges for per-account prices, how to run it next to Faire, and how to move buyers over.
Where Faire's fees come from on every order, what a $1,000 order pays out, and when the commission is worth paying.
7-minute read time for you to get an idea if the cost of using wholesale eCommerce is cheaper than the cost of not using it.
Three catalogs, shared by group: what Shopify's regular plans let a wholesale brand do, what still needs Plus, and another way to get per-account prices.
Style minimums, order minimums, sizes and colours, and when to waive one: a practical way to set terms your buyers will actually meet.
What the AI Adoption looks like: Software tools to cut time + effort
Using AI to analyze product photography, one small web tool custom made for a fashion wholesaler contributed to massive time reduction in costing, manufacturing lead time, and hours of effort.
-95%
time and effort
From weeks to 4 days
Cuts to lead time