For shopping centres and malls
A simple AI-powered smartphone app with your mall’s name on it.
Grow new revenue channels for your venue and connect your shoppers with your tenants, events and deals.
Your mall’s own app on the App Store and Google Play, plus a dashboard your team runs it from. Pick and choose only the features you need.
Shoppers
Your mall’s own customer list. Everyone who checks in, signs up or adds a card.
Good afternoon, Maya
What it is
An app with your mall’s name on it
We build storefronts digital sales platforms. For malls, that means a collection of storefronts; your tenants. With an iPhone and Android app for your mall, you can run offers, sells ad space and reads visitor data, driving shoppers downloads under your mall’s name. It earns its place two ways: ad income your mall can sell, and a customer list your mall keeps.
Build your own database of customers
Turn marketing costs into marketing revenue
Get valuable metrics for your real estate planning
Get a custom solution tailored to the property's needs
Shoppers
Your mall’s own customer list. Everyone who checks in, signs up or adds a card.
Good afternoon, Maya
Build a database of local shoppers coming to your venue
Stop renting your audience from TikTok, IG, or YouTube
You have to pay to reach the same shoppers walking your hallways. When they’re at home, you reach them on YouTube. When they’re on the go, you reach them on TikTok or Instagram. When they’re waiting for the bus, you reach them with a bus-booth ad. Now, they carry you in their pockets, browsing your latest deals, events and promotions on an app with your mall’s name on it.
Digital offers redeemed in-store
Drive foot traffic to your mall with digital offers for shoppers using your mall’s app
Promotions you can track, set and sell to your tenants. Measure the success of your marketing ventures with in-store redeemable coupons, events, and sales events. Your customers can discover them at home, on the bus, or sitting on the couch, and redeem them on their next visit to your mall.
Two pastries, one price
LiveSample Café · Food court · Push + in-app offer
Each in-store redemption is a visit you can count.
Two pastries, one price
Valid today until 9 pm · In store only
Smartphone ads
Ad slots your tenants buy inside your app. Set the dates, audience and budget, and send the invoice.
YOUR MALL
Good afternoon
Your tenants already pay to reach shoppers. How much of that money comes to your mall today?
Turn your mall app into a digital billboard and grow your property’s net operating income
Tenants and brands buy push notifications, categories and ad slots in your app, and your team can set budgets, schedules, targeting and invoicing from the dashboard. With Syndicate, your mall sells its own advertising.
Professionals in Asset Management and Leasing, Information Technology, or Marketing
- Leasing and Asset Management
- Marketing / Social Media
- Information Technology
Take ownership of your customer relationship
Stop renting your audience from Meta, TikTok and Instagram
A boosted post reaches shoppers once, and next month you pay to reach them again. Your app builds a list your mall keeps. Shoppers check in when they arrive, create a profile, and collect deals and loyalty points as they go.
Connect with those shoppers directly when they’re away from your mall, without paying a platform to show them your post.Boosted post
Rent an audience
Pay the platform each month. The reach ends when the budget does.
Your mall's app
Own your customer list
Every shopper who checks in joins a list that stays with your mall.
Today
Ad revenue to your mall: NoneWith Syndicate
Ad revenue to your mall: YoursLaunch your own advertising channel
Drive new revenue for your shopping venue selling ads to tenants
Are hundreds of thousands of shoppers visiting your mall each year? Sell ad placements on a smartphone app with your mall’s name on it, creating new ancillary revenue to grow your net operating income.
Who you compete with
What other mall owners have launched
Your shoppers compare your mall with the one down the highway. Here’s what owners across North America and Europe have launched, from app listings, owner and developer pages, and trade press.
Where does your centre sit on this list?
Royalmount (Carbonleo)
Quartier DIX30 (Carbonleo)
Cominar
Carrefour de l'Estrie (Groupe Mach)
Cadillac Fairview
Primaris
Cushman & Wakefield
Brookfield Properties
Westfield
Simon
Mall of America
Where does your mall sit on this list?
When malls start looking
When a shopping centre app moves up the to-do list
Maybe a competing centre just launched its own app. Maybe a tenant asked, “Why should we pay more rent?” Or next year’s marketing budget is on the table, and the line for social ads looks like rent paid to someone else.
Each one asks the same question: how does your mall reach its shoppers, and prove it to tenants, without renting the audience from Meta, TikTok or Instagram?
What eats your week
Three jobs you’re already doing that impact your results
mallsLeasing teams are expected to prove the mall delivers traffic, often with entrance counters, tenant sales reports, when they send them, and gut instinct. Marketing plans great promos and events, and has no way to know who saw them.

- Answering tenants without numbers. "We're not getting enough visibility." "Our category is very slow." Your answer depends on a counter at the door.
- Promoting tenants nobody hears about. Fantastic stores run great promos, and shoppers walk past without knowing.
- Guessing at event turnout. A well-planned event happens, and attendance is anyone's guess until the day.
If nothing changes
What it costs to keep renting your audience
In our view, the cost of leaving your customer list with someone else, is higher than the cost of building your own. Every season, tenants pay platforms to reach shoppers who are already in your hallways, and none of that ad money passes through the mall. The shopper list stays with the platform, so next season you pay to reach the same people again. At the same time, rent conversations keep running on counters and instinct.
- Rent paid to TikTok, Meta or YouTube only way to reach shoppers No direct communication with your shoppers when they're away from your venue means your paid ads are the only way to reach them.
- Simple cost-effective revenue channel left uncapitalized Without a powerful, yet simple way to work with your venue to reach shoppers, your tenants must also use paid ads.
- Competing shopping venues eat into your foot traffic Shoppers go to not who's closest, but who's the newest, who's the easiest to shop with, and who meets them on their level.
- No clear future-proof strategy that ties together both real estate and sales revenue The Syndicate solution often presents shopping venues with one of their easiest wins for reaching financial objectives.
Fair doubts
The doubts mall teams raise first
You’ll likely have a few doubts about a new app. Each one has a plain answer.
- Give them a reason to, with check-in deals, event bookings and loyalty points, then test it on one wing before you expand.
Professionals in Asset Management and Leasing, Information Technology, or Marketing
Some common questions and concerns
- A shopping centre app is a mall’s own iPhone and Android app, also called a shopping mall app. With Syndicate, it comes with a dashboard where your team runs offers, sells ad space and reads visitor data.
What you’re working toward
What mall teams already track
None of these are new. The difference is where the numbers come from: your own app and dashboard, measured against your own figures from before launch.
- Net Operating Income
- Foot traffic at the mall
- Revenue impact from Marketing
- Time spent shopping at the mall
- Tenant Rent
What we track
Reporting that executives will actually read
Once the app is live, these show up in your dashboard. We measure each one against your own numbers from before launch.
- How many shoppers download the app and check in.
- Which offers shoppers redeem, by tenant and by category.
- How often the same shoppers come back.
- Where shoppers spend their time, zone by zone.
- How many ad slots your tenants buy.
Reports & insights
What your app tells you about the property, ready for tenant and leasing meetings.
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