Choose a wholesale eCommerce platform by checking four things: per-account prices, three-year cost, who owns the store and who builds it. On Shopify and BigCommerce, per-account prices sit on the top plan each publishes.
Syndicate builds wholesale fashion suppliers and distributors their own online stores, so we have a stake in what you choose. We’ve set out each platform’s prices the way it publishes them.
Where do most fashion brands start?
Most brands start looking once email ordering strains. Maybe there’s a PDF for each price tier. Maybe orders go through Brandboom or ApparelMagic. Or it’s still email, phone and text.
- Several copies of one linesheet. One per price tier, each updated by hand.
- Orders retyped at night. Marked-up PDFs, entered one line at a time.
- Reorders waiting on someone. A buyer has to email before reordering a style that’s selling.
What should a wholesale eCommerce platform do for a fashion brand?
A fashion line has needs that generic B2B software misses. Check these before you compare prices.
| Need | Why it matters in fashion |
|---|---|
| Styles with colours and size runs | Buyers order a size run per colour, not single items. |
| Prices per account | Boutiques, department stores and distributors rarely pay the same. |
| Minimums | Opening and reorder minimums should show before checkout. |
| Control over what’s public | You may want the line visible and prices behind a login. |
| Running alongside email and PDFs | Long-standing accounts may never switch, and shouldn’t have to. |
| Who owns the store | If you stop paying, does the store stay yours? |
How do the main wholesale platforms compare?
Here’s what each publishes about per-account prices and cost, checked October 8, 2026.
| Platform | Per-account prices | Published price | Source |
|---|---|---|---|
| Shopify | A catalog per company on Plus only. Basic, Grow and Advanced allow up to 3 catalogs shared by market. | Plus: $3,650 CAD a month on a one-year term, or $3,400 CAD on a three-year term. Basic, Grow, Advanced: $37, $99, $389 CAD a month billed yearly. | Plus pricing, plans, B2B features |
| BigCommerce | Price Lists on Performance only; customer groups from Growth. | Performance from $1,499 USD a month billed annually. Core, Growth, Scale: $29, $79, $299 USD. | BigCommerce pricing |
| JOOR | Not stated on the pricing page | No prices shown. JOOR quoted us approximately $10,000 USD a year in September 2026 (plan unknown). | JOOR pricing; quote to Syndicate |
| NuORDER | Not stated on the home page | No prices on the home page. Capterra reports a starting price of US$7,000; the period isn’t stated. | NuORDER, Capterra |
| Faire | Not applicable: a marketplace | 15% commission on marketplace orders; 0% on Faire Direct. | Faire fees |
What does a wholesale eCommerce platform cost over three years?
Monthly prices hide the total. At Shopify’s Plus rate, $3,650 CAD × 12 is $43,800 CAD a year, and $131,400 CAD over three years on one-year terms. On the three-year term, $3,400 CAD × 36 is $122,400 CAD.
BigCommerce Performance starts at $1,499 USD a month billed annually. That’s $17,988 USD a year and $53,964 USD over three years. JOOR’s quote to us, approximately $10,000 USD a year in September 2026, would be about $30,000 USD over three years if it held, for a plan we don’t know. None of these include payment processing, apps or development.
When is each platform the right fit?
Shopify fits brands already selling retail on it, with three or fewer price groups. BigCommerce fits a large catalogue ready for its Performance plan. JOOR and NuORDER fit brands whose biggest accounts already order there.
Faire fits brands still looking for their first retailers. Syndicate’s answer is to build your own store for you, with research on up to 100 wholesale buyer leads included. For one year of costs side by side, see JOOR, Faire, Shopify B2B or your own store.
What does Syndicate build instead of a platform subscription?
Syndicate’s team provides expertise specifically for fashion and eCommerce. We build a wholesale eCommerce store you own, with per-account prices included. It’s ready in as little as 7–10 days once we have the information we need.
Next to Shopify Plus: $3,650 CAD a month for a store you don’t own vs from 500 CAD a month over one year for a store you do. After the first year it’s paid off. An optional care plan for maintenance and support, from 500 CAD a month, no contract, is there if you want it.
Your current buyers can keep ordering however they’re comfortable. Every lead in the included research is vetted: we confirm it’s an active business, provide contact details, and set up their account on your store with you.
What does the research say about how wholesale buyers like to buy?
McKinsey’s 2024 B2B Pulse Survey asked nearly 4,000 B2B decision makers in 34 sectors and 13 countries how they buy (McKinsey, September 2024). Buyers split their interactions roughly evenly between in-person, remote and self-service channels, at every stage. McKinsey reports the split held across countries, industries and company sizes.
It’s a survey of B2B buyers in general, not of wholesale fashion buyers.
We checked these prices and plan details in October 2026. Vendors change these pages without notice, so confirm them at the linked sources before you decide.
Comparing platforms, and wondering what a store you’d own would look like instead? Would it be a bad idea to see what that looks like with your own products? Book fifteen minutes or call 1-844-404-4796.
